Since GDPR we have been worried about all the data we’re losing from our web analytics. I’m here to show that you can do a lot of things without setting cookies nor tracking any of the user’s personal information.

– How to make sure you’re not tracking any user data
– What you can do with basic page view data
– What you can do with custom event data

When we have an anonymous tracking setup, we can even consider removing the cookie consent banner completely.