The carbon footprint of the World Wide Web expands every passing year, and we need to figure out ways to diminish it in order to truly use digitalisation as the weapon that can help us battle the climate change, and to create more sustainable choices for a healthier planet and environment.

In this talk we shall explore the concept of Green Sustainable Web and how we as designers, developers and content creators can do our part to make WordPress websites more energy efficient, and thus more environment-friendly. We shall discuss the most common design and content pitfalls that can make your WordPress site “energy-hungry”, how we can design better solutions to avoid the said pitfalls, how to measure the impact, and most importantly – how to do this without compromising great UX and your SEO.